Apple iPhone 17 Pro vs Google Pixel 10 Pro

Our Verdict: iPhone 17 Pro and Pixel 10 Pro split their appeal between ecosystem, price and hardware rather than producing a simple winner. Pixel 10 Pro is sharper at about 497 PPI versus 458, while the main-camera figures are close at 50MP and 48MP; Pixel 10 Pro also has the stronger selfie-camera spec, 42MP versus 18MP. The contract pricing strongly favours Pixel 10 Pro, making iPhone 17 Pro the harder sell unless its extras matter to you. iPhone 17 Pro is the choice for those specific extras, but Pixel 10 Pro is easier to justify for most contracts.

The Pixel 10 Pro is the cheaper one to own: around £659 over a typical contract, £460 less than the iPhone 17 Pro.

Expert Rating
4.5
12 reviews
4.3
10 reviews
Screen
6.3" 6.3"
Display
LTPO Super Retina XDR OLED LTPO OLED
Resolution
1206 x 2622 1280 x 2856
Pixels Per Inch
458 497
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
18 Megapixels 42 Megapixels
Chipset
Apple A19 Pro Google Tensor G5 (4 nm)
Battery
3,988 mAh 4,870 mAh
Storage
256GB, 512GB, 1TB 128GB, 256GB, 512GB, 1TB
OS
Apple iOS Android 15
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth
6.0, A2DP, LE 5.3, A2DP, LE, aptX HD
Dimensions
150 x 71.9 x 8.8 mm 152.8 x 72 x 8.6 mm
Weight
206 grams 207 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts
£44.99/mo (£9.00 upfront) £25.99/mo (£5.00 upfront)
SIM-free
£899.00 £564.99

Prices updated 11 July 2026

Apple iPhone 17 Pro Apple iPhone 17 Pro Google Pixel 10 Pro Google Pixel 10 Pro
Expert Rating 4.5
12 reviews
4.3
10 reviews
Screen 6.3" 6.3"
Display LTPO Super Retina XDR OLED LTPO OLED
Resolution 1206 x 2622 1280 x 2856
Pixels Per Inch 458 497
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 18 Megapixels 42 Megapixels
Chipset Apple A19 Pro Google Tensor G5 (4 nm)
Battery 3,988 mAh 4,870 mAh
Storage 256GB, 512GB, 1TB 128GB, 256GB, 512GB, 1TB
OS Apple iOS Android 15
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth 6.0, A2DP, LE 5.3, A2DP, LE, aptX HD
Dimensions 150 x 71.9 x 8.8 mm 152.8 x 72 x 8.6 mm
Weight 206 grams 207 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts £44.99/mo
£9.00 upfront
£25.99/mo
£5.00 upfront
SIM-free £899.00 £564.99
Prices updated 11 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 17 Pro
Apple iPhone 17 Pro

24 Months

256GB

Deep Blue

10GB

Data

£44.99 per month, £9 upfront.

Use code: CASH2 (£2)

Google Pixel 10 Pro
Google Pixel 10 Pro

24 Months

128GB

Obsidian

30GB

Data

£25.99 per month, £5 upfront.

Use code: CASH2 (£2)

Related Comparisons

Frequently Asked Questions

Is the Apple iPhone 17 Pro or Google Pixel 10 Pro cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 Pro is cheaper on contract at £659.16 over the life of the deal from £25.99 per month with £5.00 upfront.

Which has the better screen, the Apple iPhone 17 Pro or Google Pixel 10 Pro?

Both phones have a similar screen size at around 6.3", the Google Pixel 10 Pro has the sharper display at 497 pixels per inch versus 458, and the Apple iPhone 17 Pro uses a LTPO Super Retina XDR OLED panel while the Google Pixel 10 Pro has a LTPO OLED.

Which has the better camera, the Apple iPhone 17 Pro or Google Pixel 10 Pro?

The Apple iPhone 17 Pro features a 48 Megapixels rear camera, while the Google Pixel 10 Pro has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 17 Pro or Google Pixel 10 Pro?

The Google Pixel 10 Pro is cheaper SIM-free, starting from £564.99.

What storage options are available for the Apple iPhone 17 Pro and Google Pixel 10 Pro?

The Apple iPhone 17 Pro is available in 256GB, 512GB, 1TB, while the Google Pixel 10 Pro comes in 128GB, 256GB, 512GB, 1TB.

What processors do the Apple iPhone 17 Pro and Google Pixel 10 Pro use?

The Apple iPhone 17 Pro is powered by the Apple A19 Pro, while the Google Pixel 10 Pro uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 17 Pro or Google Pixel 10 Pro?

The Apple iPhone 17 Pro is the more portable of the two: they weigh about the same (206 grams vs 207 grams), it's also the more compact phone at 150 x 71.9 x 8.8 mm.

Which is more water resistant, the Apple iPhone 17 Pro or Google Pixel 10 Pro?

The Apple iPhone 17 Pro is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 Pro is rated IP68 dust tight and water resistant (immersible up to 1.5m for 30 min).

What operating system do the Apple iPhone 17 Pro and Google Pixel 10 Pro run?

The Apple iPhone 17 Pro runs Apple iOS and the Google Pixel 10 Pro runs Android 15. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.