Apple iPhone 16 vs Google Pixel 10 Pro

Our Verdict: The Apple iPhone 16 and Google Pixel 10 Pro suit different buyers: the former brings the lighter 170g body versus 207g, while the latter offers the larger 6.3" screen versus 6.1", the sharper 42MP selfie camera, up to 1TB storage. The Apple iPhone 16 is currently cheaper on the lowest total contract cost at about £489, roughly £96 less than the Google Pixel 10 Pro. Software preference matters as well, because this is an iOS versus Android choice as much as a hardware comparison. That makes the Apple iPhone 16 the value-led pick, unless the larger 6.3" screen versus 6.1" on the Google Pixel 10 Pro is worth paying extra for.

On price there's almost nothing between them: both work out around £682 over a full contract.

Expert Rating
4.2
12 reviews
4.3
10 reviews
Screen
6.1" 6.3"
Display
Super Retina XDR OLED LTPO OLED
Resolution
2556 x 1179 1280 x 2856
Pixels Per Inch
461 497
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
12 Megapixels 42 Megapixels
Chipset
Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery
3,561 mAh 4,870 mAh
Storage
128GB, 256GB, 512GB 128GB, 256GB, 512GB, 1TB
OS
Apple iOS Android 15
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth
5.3, A2DP, LE 5.3, A2DP, LE, aptX HD
Dimensions
147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight
170 grams 207 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts
£26.99/mo (£19.00 upfront) £13.00/mo (£355.00 upfront)
SIM-free
£489.99 £565.00

Prices updated 28 July 2026

Apple iPhone 16 Apple iPhone 16 Google Pixel 10 Pro Google Pixel 10 Pro
Expert Rating 4.2
12 reviews
4.3
10 reviews
Screen 6.1" 6.3"
Display Super Retina XDR OLED LTPO OLED
Resolution 2556 x 1179 1280 x 2856
Pixels Per Inch 461 497
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 12 Megapixels 42 Megapixels
Chipset Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery 3,561 mAh 4,870 mAh
Storage 128GB, 256GB, 512GB 128GB, 256GB, 512GB, 1TB
OS Apple iOS Android 15
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth 5.3, A2DP, LE 5.3, A2DP, LE, aptX HD
Dimensions 147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight 170 grams 207 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts £26.99/mo
£19.00 upfront
£13.00/mo
£355.00 upfront
SIM-free £489.99 £565.00
Prices updated 28 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 16
Apple iPhone 16

24 Months

128GB

Black

Refurbished

Unlimited

Data

Unlimited

Unlimited

£26.99 per month, £19 upfront.

Use code: SAVING10 (£10)

Google Pixel 10 Pro
Google Pixel 10 Pro

24 Months

128GB

Obsidian

100GB

Data

Unlimited

Unlimited

£13 per month, £355 upfront.

Use code: 30JNOFF (£30)

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Frequently Asked Questions

Is the Apple iPhone 16 or Google Pixel 10 Pro cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 Pro is cheaper on contract at £682.00 over the life of the deal from £13.00 per month with £355.00 upfront.

Which has the better screen, the Apple iPhone 16 or Google Pixel 10 Pro?

The Google Pixel 10 Pro has the bigger screen at 6.3" compared to the Apple iPhone 16's 6.1", the Google Pixel 10 Pro has the sharper display at 497 pixels per inch versus 461, and the Apple iPhone 16 uses a Super Retina XDR OLED panel while the Google Pixel 10 Pro has a LTPO OLED.

Which has the better camera, the Apple iPhone 16 or Google Pixel 10 Pro?

The Apple iPhone 16 features a 48 Megapixels rear camera, while the Google Pixel 10 Pro has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 16 or Google Pixel 10 Pro?

The Apple iPhone 16 is cheaper SIM-free, starting from £489.99.

What storage options are available for the Apple iPhone 16 and Google Pixel 10 Pro?

The Apple iPhone 16 is available in 128GB, 256GB, 512GB, while the Google Pixel 10 Pro comes in 128GB, 256GB, 512GB, 1TB.

What processors do the Apple iPhone 16 and Google Pixel 10 Pro use?

The Apple iPhone 16 is powered by the Apple A18 (3 nm), while the Google Pixel 10 Pro uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 16 or Google Pixel 10 Pro?

The Apple iPhone 16 is the more portable of the two: it's 37g lighter at 170 grams, it's also the more compact phone at 147.6 x 71.6 x 7.8 mm, and is slimmer at 7.8mm thick.

Which is more water resistant, the Apple iPhone 16 or Google Pixel 10 Pro?

The Apple iPhone 16 is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 Pro is rated IP68 dust tight and water resistant (immersible up to 1.5m for 30 min).

What operating system do the Apple iPhone 16 and Google Pixel 10 Pro run?

The Apple iPhone 16 runs Apple iOS and the Google Pixel 10 Pro runs Android 15. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.