Apple iPhone 16 vs Google Pixel 10

Our Verdict: Start with the practical differences: the Apple iPhone 16 offers up to 512GB storage, the lighter 170g body versus 204g, whereas the Google Pixel 10 gives you the larger 6.3" screen versus 6.1", the larger 4970mAh battery, with the usual caveat that capacity is not the whole battery-life story. The Google Pixel 10 is currently cheaper on the lowest total contract cost at about £410, roughly £79 less than the Apple iPhone 16. Software preference matters as well, because this is an iOS versus Android choice as much as a hardware comparison. That makes the Google Pixel 10 the value-led pick, unless up to 512GB storage on the Apple iPhone 16 is worth paying extra for.

Over a full contract, the Pixel 10 works out around £399 all-in, about £230 less than the iPhone 16.

Expert Rating
4.2
12 reviews
4.2
12 reviews
Screen
6.1" 6.3"
Display
Super Retina XDR OLED LTPO OLED
Resolution
2556 x 1179 1080 x 2424
Pixels Per Inch
461 421
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
12 Megapixels 10.5 Megapixels
Chipset
Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery
3,561 mAh 4,970 mAh
Storage
128GB, 256GB, 512GB 128GB, 256GB
OS
Apple iOS Android 16
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth
5.3, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions
147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight
170 grams 204 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts
£23.50/mo (£20.00 upfront) £14.99/mo (£9.00 upfront)
SIM-free
£484.99 £369.99

Prices updated 27 July 2026

Apple iPhone 16 Apple iPhone 16 Google Pixel 10 Google Pixel 10
Expert Rating 4.2
12 reviews
4.2
12 reviews
Screen 6.1" 6.3"
Display Super Retina XDR OLED LTPO OLED
Resolution 2556 x 1179 1080 x 2424
Pixels Per Inch 461 421
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 12 Megapixels 10.5 Megapixels
Chipset Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery 3,561 mAh 4,970 mAh
Storage 128GB, 256GB, 512GB 128GB, 256GB
OS Apple iOS Android 16
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth 5.3, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions 147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight 170 grams 204 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts £23.50/mo
£20.00 upfront
£14.99/mo
£9.00 upfront
SIM-free £484.99 £369.99
Prices updated 27 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 16
Apple iPhone 16

24 Months

128GB

White

Refurbished

1GB

Data

Unlimited

Unlimited

£23.50 per month, £20 upfront.

Google Pixel 10
Google Pixel 10

24 Months

128GB

Obsidian

200GB

Data

Unlimited

Unlimited

£14.99 per month, £9 upfront.

Use code: CASH2 (£2)

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Frequently Asked Questions

Is the Apple iPhone 16 or Google Pixel 10 cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 is cheaper on contract at £399.16 over the life of the deal from £14.99 per month with £9.00 upfront.

Which has the better screen, the Apple iPhone 16 or Google Pixel 10?

The Google Pixel 10 has the bigger screen at 6.3" compared to the Apple iPhone 16's 6.1", the Apple iPhone 16 has the sharper display at 461 pixels per inch versus 421, and the Apple iPhone 16 uses a Super Retina XDR OLED panel while the Google Pixel 10 has a LTPO OLED.

Which has the better camera, the Apple iPhone 16 or Google Pixel 10?

The Apple iPhone 16 features a 48 Megapixels rear camera, while the Google Pixel 10 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 16 or Google Pixel 10?

The Google Pixel 10 is cheaper SIM-free, starting from £369.99.

What storage options are available for the Apple iPhone 16 and Google Pixel 10?

The Apple iPhone 16 is available in 128GB, 256GB, 512GB, while the Google Pixel 10 comes in 128GB, 256GB.

What processors do the Apple iPhone 16 and Google Pixel 10 use?

The Apple iPhone 16 is powered by the Apple A18 (3 nm), while the Google Pixel 10 uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 16 or Google Pixel 10?

The Apple iPhone 16 is the more portable of the two: it's 34g lighter at 170 grams, it's also the more compact phone at 147.6 x 71.6 x 7.8 mm, and is slimmer at 7.8mm thick.

Which is more water resistant, the Apple iPhone 16 or Google Pixel 10?

The Apple iPhone 16 is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 is rated IP68/IP69 dust/water resistant (up to 1.5m for 30 min).

What operating system do the Apple iPhone 16 and Google Pixel 10 run?

The Apple iPhone 16 runs Apple iOS and the Google Pixel 10 runs Android 16. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.