Apple iPhone 16 Plus vs Google Pixel 10

Our Verdict: For buyers focused on the larger screen and the sharper display, the iPhone 16 Plus is the more convincing choice. It backs that up with 6.7-inch Super Retina XDR OLED display and 128GB-512GB storage options, while the Pixel 10 counters with 8,250 active deals. Current active deals start around £410 for the Pixel 10, versus about £485 for the iPhone 16 Plus. The ecosystem split matters too: the iPhone 16 Plus is the iOS option and the Pixel 10 is the Android option. Go for the iPhone 16 Plus if you value the larger screen and the sharper display; the Pixel 10 is the stronger pick when those trade-offs matter more.

The Pixel 10 is the cheaper one to own: around £399 over a typical contract, £397 less than the iPhone 16 Plus.

Expert Rating
4.2
12 reviews
4.2
12 reviews
Screen
6.7" 6.3"
Display
Super Retina XDR OLED LTPO OLED
Resolution
2796 x 1290 1080 x 2424
Pixels Per Inch
460 421
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
12 Megapixels 10.5 Megapixels
Chipset
Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery
4,674 mAh 4,970 mAh
Storage
128GB, 256GB, 512GB 128GB, 256GB
OS
Apple iOS Android 16
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth
5.3, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions
160.9 x 77.8 x 7.80 mm 152.8 x 72 x 8.6 mm
Weight
199 grams 204 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts
£32.79/mo (£9.00 upfront) £14.99/mo (£9.00 upfront)
SIM-free
£508.00 £389.99

Prices updated 16 July 2026

Apple iPhone 16 Plus Apple iPhone 16 Plus Google Pixel 10 Google Pixel 10
Expert Rating 4.2
12 reviews
4.2
12 reviews
Screen 6.7" 6.3"
Display Super Retina XDR OLED LTPO OLED
Resolution 2796 x 1290 1080 x 2424
Pixels Per Inch 460 421
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 12 Megapixels 10.5 Megapixels
Chipset Apple A18 (3 nm) Google Tensor G5 (4 nm)
Battery 4,674 mAh 4,970 mAh
Storage 128GB, 256GB, 512GB 128GB, 256GB
OS Apple iOS Android 16
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth 5.3, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions 160.9 x 77.8 x 7.80 mm 152.8 x 72 x 8.6 mm
Weight 199 grams 204 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts £32.79/mo
£9.00 upfront
£14.99/mo
£9.00 upfront
SIM-free £508.00 £389.99
Prices updated 16 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 16 Plus
Apple iPhone 16 Plus

24 Months

128GB

Black

Refurbished

10GB

Data

£32.79 per month, £9 upfront.

Google Pixel 10
Google Pixel 10

24 Months

128GB

Obsidian

150GB

Data

£14.99 per month, £9 upfront.

Use code: CASH2 (£2)

Related Comparisons

Frequently Asked Questions

Is the Apple iPhone 16 Plus or Google Pixel 10 cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 is cheaper on contract at £399.16 over the life of the deal from £14.99 per month with £9.00 upfront.

Which has the better screen, the Apple iPhone 16 Plus or Google Pixel 10?

The Apple iPhone 16 Plus has the bigger screen at 6.7" compared to the Google Pixel 10's 6.3", the Apple iPhone 16 Plus has the sharper display at 460 pixels per inch versus 421, and the Apple iPhone 16 Plus uses a Super Retina XDR OLED panel while the Google Pixel 10 has a LTPO OLED.

Which has the better camera, the Apple iPhone 16 Plus or Google Pixel 10?

The Apple iPhone 16 Plus features a 48 Megapixels rear camera, while the Google Pixel 10 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 16 Plus or Google Pixel 10?

The Google Pixel 10 is cheaper SIM-free, starting from £389.99.

What storage options are available for the Apple iPhone 16 Plus and Google Pixel 10?

The Apple iPhone 16 Plus is available in 128GB, 256GB, 512GB, while the Google Pixel 10 comes in 128GB, 256GB.

What processors do the Apple iPhone 16 Plus and Google Pixel 10 use?

The Apple iPhone 16 Plus is powered by the Apple A18 (3 nm), while the Google Pixel 10 uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 16 Plus or Google Pixel 10?

It's a trade-off: the Apple iPhone 16 Plus is lighter but the Google Pixel 10 is more compact. It's 5g lighter at 199 grams, though the Google Pixel 10 is actually the more compact phone at 152.8 x 72 x 8.6 mm, the Apple iPhone 16 Plus is slimmer at 7.8mm thick.

Which is more water resistant, the Apple iPhone 16 Plus or Google Pixel 10?

The Apple iPhone 16 Plus is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 is rated IP68/IP69 dust/water resistant (up to 1.5m for 30 min).

What operating system do the Apple iPhone 16 Plus and Google Pixel 10 run?

The Apple iPhone 16 Plus runs Apple iOS and the Google Pixel 10 runs Android 16. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.