Apple iPhone 15 vs Google Pixel 10

Our Verdict: For buyers focused on lower current deal pricing and the sharper display, the iPhone 15 is the more convincing choice. It backs that up with 6.1-inch Super Retina XDR OLED display, 128GB-512GB storage options and 171g weight, while the Pixel 10 counters with 6.3-inch LTPO OLED display and 4970mAh battery. Current active deals start around £320 for the iPhone 15, versus about £410 for the Pixel 10. The ecosystem split matters too: the iPhone 15 is the iOS option and the Pixel 10 is the Android option. Your choice should come down to priorities: the iPhone 15 for lower current deal pricing and the sharper display, or the Pixel 10 for the larger screen and the larger battery.

The Pixel 10 is the cheaper one to own: around £399 over a typical contract, £148 less than the iPhone 15 5G.

Expert Rating
4.2
12 reviews
4.2
12 reviews
Screen
6.1" 6.3"
Display
Super Retina XDR OLED LTPO OLED
Resolution
1179 x 2556 1080 x 2424
Pixels Per Inch
461 421
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
12 Megapixels 10.5 Megapixels
Chipset
Apple A16 Bionic (4 nm) Google Tensor G5 (4 nm)
Battery
3,349 mAh 4,970 mAh
Storage
128GB, 256GB, 512GB 128GB, 256GB
OS
Apple iOS Android 16
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6 802.11 a/b/g/n/ac/6e
Bluetooth
5.3 with A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions
147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight
171 grams 204 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts
£20.50/mo (£10.00 upfront) £14.99/mo (£9.00 upfront)
SIM-free
£334.99 £379.99

Prices updated 20 July 2026

Apple iPhone 15 Apple iPhone 15 Google Pixel 10 Google Pixel 10
Expert Rating 4.2
12 reviews
4.2
12 reviews
Screen 6.1" 6.3"
Display Super Retina XDR OLED LTPO OLED
Resolution 1179 x 2556 1080 x 2424
Pixels Per Inch 461 421
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 12 Megapixels 10.5 Megapixels
Chipset Apple A16 Bionic (4 nm) Google Tensor G5 (4 nm)
Battery 3,349 mAh 4,970 mAh
Storage 128GB, 256GB, 512GB 128GB, 256GB
OS Apple iOS Android 16
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6 802.11 a/b/g/n/ac/6e
Bluetooth 5.3 with A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions 147.6 x 71.6 x 7.8 mm 152.8 x 72 x 8.6 mm
Weight 171 grams 204 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts £20.50/mo
£10.00 upfront
£14.99/mo
£9.00 upfront
SIM-free £334.99 £379.99
Prices updated 20 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 15
Apple iPhone 15

24 Months

128GB

Black

Refurbished

1GB

Data

£20.50 per month, £10 upfront.

Google Pixel 10
Google Pixel 10

24 Months

128GB

Obsidian

150GB

Data

£14.99 per month, £9 upfront.

Use code: CASH2 (£2)

Related Comparisons

Frequently Asked Questions

Is the Apple iPhone 15 or Google Pixel 10 cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 is cheaper on contract at £399.16 over the life of the deal from £14.99 per month with £9.00 upfront.

Which has the better screen, the Apple iPhone 15 or Google Pixel 10?

The Google Pixel 10 has the bigger screen at 6.3" compared to the Apple iPhone 15's 6.1", the Apple iPhone 15 has the sharper display at 461 pixels per inch versus 421, and the Apple iPhone 15 uses a Super Retina XDR OLED panel while the Google Pixel 10 has a LTPO OLED.

Which has the better camera, the Apple iPhone 15 or Google Pixel 10?

The Apple iPhone 15 features a 48 Megapixels rear camera, while the Google Pixel 10 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 15 or Google Pixel 10?

The Apple iPhone 15 is cheaper SIM-free, starting from £334.99.

What storage options are available for the Apple iPhone 15 and Google Pixel 10?

The Apple iPhone 15 is available in 128GB, 256GB, 512GB, while the Google Pixel 10 comes in 128GB, 256GB.

What processors do the Apple iPhone 15 and Google Pixel 10 use?

The Apple iPhone 15 is powered by the Apple A16 Bionic (4 nm), while the Google Pixel 10 uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 15 or Google Pixel 10?

The Apple iPhone 15 is the more portable of the two: it's 33g lighter at 171 grams, it's also the more compact phone at 147.6 x 71.6 x 7.8 mm, and is slimmer at 7.8mm thick.

Which is more water resistant, the Apple iPhone 15 or Google Pixel 10?

The Apple iPhone 15 is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 is rated IP68/IP69 dust/water resistant (up to 1.5m for 30 min).

What operating system do the Apple iPhone 15 and Google Pixel 10 run?

The Apple iPhone 15 runs Apple iOS and the Google Pixel 10 runs Android 16. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.