Apple iPhone 12 Pro Max vs Samsung Galaxy S24
Our Verdict: The Samsung Galaxy S24 leads on camera hardware with a 50MP main sensor to the Apple iPhone 12 Pro Max's 12MP, and the iPhone 12 Pro Max has the stronger screen, bigger at 6.7" against 6.2" and sharper at 457 PPI. The iPhone 12 Pro Max goes up to 512GB of storage, where the S24 tops out at 256GB, and the S24 is the lighter phone at 167g against 228g. Only pay up for the S24 if you'll use what it offers; if not, the iPhone 12 Pro Max makes more sense.
Buying outright, the iPhone 12 Pro Max starts at £225 SIM-free.
10 reviews 4.2
10 reviews
Prices updated 26 July 2026
Apple iPhone 12 Pro Max
|
Samsung Galaxy S24
|
|
|---|---|---|
| Expert Rating | 4.3 10 reviews |
4.2 10 reviews |
| Screen | 6.7" | 6.2" |
| Display | Super Retina XDR OLED | Dynamic LTPO AMOLED 2X |
| Resolution | 1284 x 2778 | 1080 x 2340 |
| Pixels Per Inch | 457 | 416 |
| Rear Camera | 12 Megapixels | 50 Megapixels |
| Front Camera | 12 Megapixels | 12 Megapixels |
| Chipset | Apple A14 Bionic | Qualcomm SM8650-AB Snapdragon 8 Gen 3 (4 nm) |
| Battery | 3,687 mAh | 4,000 mAh |
| Storage | 128GB, 256GB, 512GB | 128GB, 256GB |
| OS | iOS14 | Android 14 |
| SIM Type | Nano SIM | Nano SIM |
| Connectivity | Up to 5G | Up to 5G |
| Wi-Fi | 802.11 a/b/g/n/ac/6 | 802.11 a/b/g/n/ac/6e |
| Bluetooth | 5.0, A2DP, LE | 5.3, A2DP, LE |
| Dimensions | 160.8 x 78.1 x 7.4 mm | 147.0 x 70.6 x 7.6 mm |
| Weight | 228 grams | 167 grams |
| Water Resistance | IP68 dust/water resistant (up to 6m for 30 mins) | IP68 - Dust and water resistant over 1.5 meter and 30 minutes |
| Contracts | - |
£20.00/mo
£49.00 upfront |
| SIM-free | £224.99 | £259.99 |
| Prices updated 26 July 2026 | ||
| Deals | Deals | |
Cheapest Deals
Related Comparisons
Frequently Asked Questions
Which has the better screen, the Apple iPhone 12 Pro Max or Samsung Galaxy S24?
The Apple iPhone 12 Pro Max has the bigger screen at 6.7" compared to the Samsung Galaxy S24's 6.2", the Apple iPhone 12 Pro Max has the sharper display at 457 pixels per inch versus 416, and the Apple iPhone 12 Pro Max uses a Super Retina XDR OLED panel while the Samsung Galaxy S24 has a Dynamic LTPO AMOLED 2X.
Which has the better camera, the Apple iPhone 12 Pro Max or Samsung Galaxy S24?
The Apple iPhone 12 Pro Max features a 12 Megapixels rear camera, while the Samsung Galaxy S24 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.
Which is cheaper to buy SIM-free, the Apple iPhone 12 Pro Max or Samsung Galaxy S24?
The Apple iPhone 12 Pro Max is cheaper SIM-free, starting from £224.99.
What storage options are available for the Apple iPhone 12 Pro Max and Samsung Galaxy S24?
The Apple iPhone 12 Pro Max is available in 128GB, 256GB, 512GB, while the Samsung Galaxy S24 comes in 128GB, 256GB.
What processors do the Apple iPhone 12 Pro Max and Samsung Galaxy S24 use?
The Apple iPhone 12 Pro Max is powered by the Apple A14 Bionic, while the Samsung Galaxy S24 uses the Qualcomm SM8650-AB Snapdragon 8 Gen 3 (4 nm).
Which is easier to carry and hold, the Apple iPhone 12 Pro Max or Samsung Galaxy S24?
The Samsung Galaxy S24 is the more portable of the two: it's 61g lighter at 167 grams, it's also the more compact phone at 147.0 x 70.6 x 7.6 mm.
Which is more water resistant, the Apple iPhone 12 Pro Max or Samsung Galaxy S24?
The Apple iPhone 12 Pro Max is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Samsung Galaxy S24 is rated IP68 - Dust and water resistant over 1.5 meter and 30 minutes.
What operating system do the Apple iPhone 12 Pro Max and Samsung Galaxy S24 run?
The Apple iPhone 12 Pro Max runs iOS14 and the Samsung Galaxy S24 runs Android 14. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.