Apple iPhone 17 Pro Max vs Google Pixel 10

Our verdict: Contract-wise, the Google Pixel 10 undercuts the Apple iPhone 17 Pro Max by £711.60 over the full term. For screen quality, the Apple iPhone 17 Pro Max leads with a 6.9" display and 458 PPI density. Keen photographers will appreciate the Google Pixel 10 and its 50MP main camera. Selfie fans take note: the Apple iPhone 17 Pro Max has a 18MP front camera.

Screen
6.9" 6.3"
Display
LTPO Super Retina XDR OLED LTPO OLED
Resolution
1320 x 2868 1080 x 2424
Pixels Per Inch
458 421
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
18 Megapixels 10.5 Megapixels
Chipset
Apple A19 Pro Google Tensor G5 (4 nm)
Storage
256GB, 512GB, 1TB, 2TB 128GB, 256GB
OS
Apple iOS Android 16
SIM Type
nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth
6.0, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions
163.4 x 78 x 8.8 mm 152.8 x 72 x 8.6 mm
Weight
233 grams 204 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts
£44.99/mo (£119.00 upfront) £13.95/mo (£195.00 upfront)
SIM-free
£1104.99 £547.00
Apple iPhone 17 Pro Max Apple iPhone 17 Pro Max Google Pixel 10 Google Pixel 10
Screen 6.9" 6.3"
Display LTPO Super Retina XDR OLED LTPO OLED
Resolution 1320 x 2868 1080 x 2424
Pixels Per Inch 458 421
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 18 Megapixels 10.5 Megapixels
Chipset Apple A19 Pro Google Tensor G5 (4 nm)
Storage 256GB, 512GB, 1TB, 2TB 128GB, 256GB
OS Apple iOS Android 16
SIM Type nano-SIM and e-SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e/7 802.11 a/b/g/n/ac/6e
Bluetooth 6.0, A2DP, LE 5.4, A2DP, LE, aptX HD
Dimensions 163.4 x 78 x 8.8 mm 152.8 x 72 x 8.6 mm
Weight 233 grams 204 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68/IP69 dust/water resistant (up to 1.5m for 30 min)
Contracts £44.99/mo
£119.00 upfront
£13.95/mo
£195.00 upfront
SIM-free £1104.99 £547.00
Deals Deals

Frequently Asked Questions

Is the Apple iPhone 17 Pro Max or Google Pixel 10 cheaper on contract?

Based on total cost of ownership, the Google Pixel 10 is cheaper on contract at £499.80 over the life of the deal from £13.95 per month with £195.00 upfront.

Which has the better screen, the Apple iPhone 17 Pro Max or Google Pixel 10?

The Apple iPhone 17 Pro Max has the bigger screen at 6.9" compared to the Google Pixel 10's 6.3", the Apple iPhone 17 Pro Max has the sharper display at 458 pixels per inch versus 421, and the Apple iPhone 17 Pro Max uses a LTPO Super Retina XDR OLED panel while the Google Pixel 10 has a LTPO OLED.

Which has the better camera, the Apple iPhone 17 Pro Max or Google Pixel 10?

The Apple iPhone 17 Pro Max features a 48 Megapixels rear camera, while the Google Pixel 10 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 17 Pro Max or Google Pixel 10?

The Google Pixel 10 is cheaper SIM-free, starting from £547.00.

What storage options are available for the Apple iPhone 17 Pro Max and Google Pixel 10?

The Apple iPhone 17 Pro Max is available in 256GB, 512GB, 1TB, 2TB, while the Google Pixel 10 comes in 128GB, 256GB.

What processors do the Apple iPhone 17 Pro Max and Google Pixel 10 use?

The Apple iPhone 17 Pro Max is powered by the Apple A19 Pro, while the Google Pixel 10 uses the Google Tensor G5 (4 nm).

Which is easier to carry and hold, the Apple iPhone 17 Pro Max or Google Pixel 10?

The Google Pixel 10 is the more portable of the two — it's 29g lighter at 204 grams, it's also the more compact phone at 152.8 x 72 x 8.6 mm.

Which is more water resistant, the Apple iPhone 17 Pro Max or Google Pixel 10?

The Apple iPhone 17 Pro Max is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Google Pixel 10 is rated IP68/IP69 dust/water resistant (up to 1.5m for 30 min).

What operating system do the Apple iPhone 17 Pro Max and Google Pixel 10 run?

The Apple iPhone 17 Pro Max runs Apple iOS and the Google Pixel 10 runs Android 16. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.