Apple iPhone 15 Pro Max vs Samsung Galaxy A37

Our Verdict: The Samsung Galaxy A37 has the clearer edge for a lower current starting price, about £347 versus £490; the Apple iPhone 15 Pro Max is stronger if a sharper display at about 460ppi matters more. Samsung Galaxy A37 is currently cheaper to buy outright by roughly £143. Samsung Galaxy A37 has the bigger battery capacity, but iOS and Android do not turn mAh into battery life in exactly the same way. In short, the Samsung Galaxy A37 suits buyers trying to keep the upfront or SIM-free spend lower, while the Apple iPhone 15 Pro Max suits buyers who will use its extra hardware advantages.

Over a full contract, the A37 works out around £372 all-in, about £584 less than the iPhone 15 Pro Max 5G.

Expert Rating
4.5
12 reviews
3.8
10 reviews
Screen
6.7" 6.7"
Display
LTPO Super Retina XDR OLED Super AMOLED
Resolution
1290 x 2796 1080 x 2340
Pixels Per Inch
460 385
Rear Camera
48 Megapixels 50 Megapixels
Front Camera
12 Megapixels 12 Megapixels
Chipset
Apple A17 Pro Exynos 1480 (4 nm)
Battery
4,422 mAh 5,000 mAh
Storage
256GB, 512GB, 1TB 128GB, 256GB
OS
Apple iOS Android 16
SIM Type
Nano SIM nano-SIM and e-SIM
Connectivity
Up to 5G Up to 5G
Wi-Fi
802.11 a/b/g/n/ac/6e 802.11 a/b/g/n/ac/6
Bluetooth
5.3 with A2DP, LE 5.4, A2DP, LE
Dimensions
159.9 x 76.7 x 8.3 mm 162.9 x 78.2 x 7.4 mm
Weight
221 grams 196 grams
Water Resistance
IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts
£76.50/mo (£30.00 upfront) £14.29/mo (£29.00 upfront)
SIM-free
£504.99 £299.00

Prices updated 25 July 2026

Apple iPhone 15 Pro Max Apple iPhone 15 Pro Max Samsung Galaxy A37 Samsung Galaxy A37
Expert Rating 4.5
12 reviews
3.8
10 reviews
Screen 6.7" 6.7"
Display LTPO Super Retina XDR OLED Super AMOLED
Resolution 1290 x 2796 1080 x 2340
Pixels Per Inch 460 385
Rear Camera 48 Megapixels 50 Megapixels
Front Camera 12 Megapixels 12 Megapixels
Chipset Apple A17 Pro Exynos 1480 (4 nm)
Battery 4,422 mAh 5,000 mAh
Storage 256GB, 512GB, 1TB 128GB, 256GB
OS Apple iOS Android 16
SIM Type Nano SIM nano-SIM and e-SIM
Connectivity Up to 5G Up to 5G
Wi-Fi 802.11 a/b/g/n/ac/6e 802.11 a/b/g/n/ac/6
Bluetooth 5.3 with A2DP, LE 5.4, A2DP, LE
Dimensions 159.9 x 76.7 x 8.3 mm 162.9 x 78.2 x 7.4 mm
Weight 221 grams 196 grams
Water Resistance IP68 dust/water resistant (up to 6m for 30 mins) IP68 dust tight and water resistant (immersible up to 1.5m for 30 min)
Contracts £76.50/mo
£30.00 upfront
£14.29/mo
£29.00 upfront
SIM-free £504.99 £299.00
Prices updated 25 July 2026
Deals Deals

Cheapest Deals

Apple iPhone 15 Pro Max
Apple iPhone 15 Pro Max

12 Months

256GB

Black Titanium

Refurbished

5GB

Data

£76.50 per month, £30 upfront.

Samsung Galaxy A37
Samsung Galaxy A37

24 Months

128GB

Awesome Charcoal

10GB

Data

£14.29 per month, £29 upfront.

Related Comparisons

Frequently Asked Questions

Is the Apple iPhone 15 Pro Max or Samsung Galaxy A37 cheaper on contract?

Based on total cost of ownership, the Samsung Galaxy A37 is cheaper on contract at £371.96 over the life of the deal from £14.29 per month with £29.00 upfront.

Which has the better screen, the Apple iPhone 15 Pro Max or Samsung Galaxy A37?

Both phones have a similar screen size at around 6.7", the Apple iPhone 15 Pro Max has the sharper display at 460 pixels per inch versus 385, and the Apple iPhone 15 Pro Max uses a LTPO Super Retina XDR OLED panel while the Samsung Galaxy A37 has a Super AMOLED.

Which has the better camera, the Apple iPhone 15 Pro Max or Samsung Galaxy A37?

The Apple iPhone 15 Pro Max features a 48 Megapixels rear camera, while the Samsung Galaxy A37 has a 50 Megapixels rear camera. Both devices also have front-facing cameras for selfies and video calls.

Which is cheaper to buy SIM-free, the Apple iPhone 15 Pro Max or Samsung Galaxy A37?

The Samsung Galaxy A37 is cheaper SIM-free, starting from £299.00.

What storage options are available for the Apple iPhone 15 Pro Max and Samsung Galaxy A37?

The Apple iPhone 15 Pro Max is available in 256GB, 512GB, 1TB, while the Samsung Galaxy A37 comes in 128GB, 256GB.

What processors do the Apple iPhone 15 Pro Max and Samsung Galaxy A37 use?

The Apple iPhone 15 Pro Max is powered by the Apple A17 Pro , while the Samsung Galaxy A37 uses the Exynos 1480 (4 nm).

Which is easier to carry and hold, the Apple iPhone 15 Pro Max or Samsung Galaxy A37?

It's a trade-off: the Samsung Galaxy A37 is lighter but the Apple iPhone 15 Pro Max is more compact. It's 25g lighter at 196 grams, though the Apple iPhone 15 Pro Max is actually the more compact phone at 159.9 x 76.7 x 8.3 mm, the Samsung Galaxy A37 is slimmer at 7.4mm thick.

Which is more water resistant, the Apple iPhone 15 Pro Max or Samsung Galaxy A37?

The Apple iPhone 15 Pro Max is rated IP68 dust/water resistant (up to 6m for 30 mins), while the Samsung Galaxy A37 is rated IP68 dust tight and water resistant (immersible up to 1.5m for 30 min).

What operating system do the Apple iPhone 15 Pro Max and Samsung Galaxy A37 run?

The Apple iPhone 15 Pro Max runs Apple iOS and the Samsung Galaxy A37 runs Android 16. This is one of the biggest factors when choosing between the two, as each ecosystem has its own apps, services and features.